How to Create a Facebook Shop Invite Link (Step-by-Step Guide)

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If you’re running an online business, a Facebook Shop is one of the best ways to showcase and sell your products directly on social media. But what if you want to invite customers, collaborators, or team members to your Facebook Shop? You’ll need a Facebook Shop invite link a direct way to bring people in.

In this guide, we’ll walk you through exactly how to generate, customize, and share your Facebook Shop invite link, along with troubleshooting tips in case things don’t go as planned.

Also Read

Why You Need a Facebook Shop Invite Link.

Before diving into the steps, let’s clarify why this link is essential:

  • Grow Your Audience – Easily share your shop with potential buyers.
  • Collaborate with Partners – Invite vendors or admins to manage the shop.
  • Track Engagement – See who visits via your unique invite link.
  • Boost Sales – Direct traffic straight to your products.

Now, let’s get into the step-by-step process.

Step 1: Set Up Your Facebook Shop (If You Haven’t Already).

Before generating an invite link, ensure your Facebook Shop is properly configured:

  1. Go to your Facebook Page (must be a Business Page).
  2. Click Shop in the left-hand menu (if you don’t see it, enable it in Settings > Templates & Tabs).
  3. Follow Facebook’s prompts to set up payment methods, shipping, and product listings.

Note: Your shop must comply with Facebook’s Commerce Policies.

Step 2: Generate Your Facebook Shop Invite Link.

Unlike Facebook Groups or Events, Shops don’t have a built-in “invite link” button. Instead, you share your Shop URL directly. Here’s how:

Option 1: Share Your Shop’s Main URL

  1. Open your Facebook Business Page.
  2. Click Shop in the menu.
  3. Copy the full URL from your browser’s address bar.
  4. Share this link wherever needed (email, Messenger, WhatsApp).

Option 2: Create a Custom Short Link (Recommended)

Long URLs can look messy. Use a free tool like Bitly or Rebrandly to create a clean, memorable link (e.g., bit.ly/YourShopName).

Step 3: Invite People to Follow or Manage Your Shop.

If you want to add admins, vendors, or collaborators, follow these steps:

  1. Go to your Facebook Business Settings.
  2. Under People & Assets, select People.
  3. Click Add and enter the person’s email or Facebook profile.
  4. Assign a role (Admin, Editor, or Analyst).
  5. They’ll receive an invite via email or Facebook notification.

Pro Tip: For customer invites, simply share your Shop URL on your Page, Stories, or ads.

Step 4: Troubleshooting Common Issues.

Having trouble? Here are quick fixes for common problems:

Problem 1: “Shop Tab Not Showing”

  • Ensure your Page is eligible (must be a Business Page).
  • Check if your country supports Facebook Shops.
  • Verify that your account complies with commerce policies.

Problem 2: “Link Doesn’t Work for Some Users”

  • If the link fails, check if the user is logged into Facebook.
  • Ensure your Shop isn’t set to Draft mode.

Problem 3: “Can’t Add Collaborators”

  • The person must have a Facebook account linked to the email you invited.
  • They should check their spam folder if the invite doesn’t appear.

Bonus: How to Promote Your Facebook Shop Invite Link.

Now that you have your link, maximize its reach:

  • Post It on Your Facebook Page – Pin it for visibility.
  • Share in Facebook Groups – Where your target audience hangs out.
  • Embed in Emails – Send it to your subscriber list.
  • Run a Facebook Ad – Target potential buyers.

Creating and sharing a Facebook Shop invite link is simple once you know where to look. Whether you’re inviting customers, team members, or partners, this guide ensures you do it seamlessly.

For more advanced strategies, check out Meta’s Commerce Manager Guide.

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